Pharrell Williams’ iconic streetwear label, BBC ICECREAM, comes together with Reebok for a collaborative take on the retro-inspired BB 4000. Dressed in a light tan colour scheme, the BB 4000 features ICECREAM’s signature ‘Diamonds and Dollars’ all-over graphic printed across the leather upper, teal-hued suede heel tabs, and a crisp white midsole sitting upon a dark blue outsole. Embroidered branding is then found at the tongue, in addition to the heel tabs, which features BBC’s icecream skull logo. The collaboration is then finished with a special-edition shoebox adorned in BBC ICECREAM iconography, a spoon-shaped shoehorn, hangtag, as well as a packet of additional white and teal laces.
The BBC Icecream x Reebok BB 4000 MU releases this Saturday, February 22nd, at 11am.
US men’s sizes 7-12 (no 7.5) / Price: $150 CAD
